In honor of Hispanic Heritage Month, Kleenex Brand Tissue will be featuring Latin inspired art on three of their boxes from young aspiring artists.
“The Kleenex brand wanted to recognize the contributions of Hispanic culture to America, and felt an art contest celebrating their rich heritage was an ideal way to do that, particularly if it took place around Hispanic Heritage Month,” said Marla Rappaport, Kleenex Associate Brand Manager. “The number of quality pieces we received over a period of several months was simply amazing, and shows just how much artistic talent is out there just waiting to be discovered.”
Three winners from chosen from more than 600 entries submitted in a nationwide art contest Con Kleenex Expresa tu Hispanidad. The three winning artists were: Jaime Maldonado of Chicago; Paula Lagioia of Miami; and Jessica DelCarpio of New York City.
Mr. Maldonado, of Puerto Rican descent, created a piece titled, “Celebración” (Celebration), which, in his own words, “expresses the spirit and energetic independence of Latin American countries.” Ms. Lagioia, in turn, represented her Venezuelan heritage with a piece titled, “Colores Hispanos” (Hispanic Colors), consisting of a radiant array of shapes and colors that abound within the Latin culture. And, Ms. DelCarpio, whose family hails from Peru, submitted a colorful piece – “Simplemente Hispano” (Simply Hispanic) – depicting a hard day of work in the fields. “A day of hard labor is also a day of achievement,” she said. “Just as we sow our traditions and cultivate our values, we reap the fruit of our efforts and dedications.”
Congrats to all those who participated on this wonderful project. Look for these artful Kleenex boxes in stores through the end of October.


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